ABOUT GOLDWELL

COMPANY TIMELINE / 1950-1960

The company founder's drive and vision contributed to the enormous progress of the company. The hairstyles of the 50s and 60s contributed greatly to a further expansion of GOLDWELL. Back-combed hairstyles la Brigitte Bardot of Farah Diba were the height of fashion. Vast amounts of hairspray were needed to fix theses hairstyles. Investments were made in the very latest apparatus and equipment in order to develop a hairspray based on the daily practice of hairdressing: the aerosol SPRHGOLD. By virtue of its outstanding quality, this brand name very quickly earned a leading position as a top quality hairspray.

From this leading position, an extensive market for the sale of hairspray by hairdressers developed, since salon clients wanted to enjoy the quality of the "Hairspray in the pink can" at home too. At that time, Goldwell owned the largest and most up-to-date aerosol filling operation in Europe and became the largest supplier of hairspray to hairdressing establishments.