ABOUT GOLDWELL

COMPANY TIMELINE / THE EARLY YEARS - 1948

The company was established by a 27-year old business man by the name of Hans Erich Dotter. It all began with the idea of a lotion which enabled people to give lasting shape to their hairstyle.
This initial product was given the name "GOLDWELL IDEAL ".This simple trade name became the company name which in turn would develop into a well-known brand name in the international hairdressing trade.

The objective of the company was to offer the hairdresser a quality product range for exclusive salon use. Success was first to be achieved by extremely high quality products and, secondly, by means of agents capable of mediating between supplier and hairdresser, working hard to establish and cultivate a trusting relationship.