Color – the essence of trends.

Our Trend Scouts visited all the fashion hotspots including New York, Tokyo, Berlin and London and found the 2010 trend: Just naked.

Design, fashion and hair play with patterns of nature in a surprisingly new way. It’s all about reduction and simplification – creating individuality through the purity of shape and natural colors. By adding lively facets and original details, a modern and elegantly pure look is created.

Inspired by the beauty of clear structures in nature - overlapping petals and leaves - the Color Zoom ’10 Creative Team created the new Foliage Color Technique. Learn more.

Just naked: Simple, yet powerful.