A: GOLDWELL INFORM

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COURSE DETAILS:

Programs designed specifically for salons who want to learn a little more about Goldwell. An exciting overview is available of The Color Cycle, Topchic, Colorance, Haircare and highlights of the Business Building modules, "Be More Achieve More". See what Goldwell has to offer, not only the finest hair color products, but how we can enhance your salon business over all.

B: GOLDWELL COLOR PRIMARY

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COURSE DETAILS:

Learn the first module of color by experiencing up-close and personal the Goldwell Coloring system, focusing on technology, color conversions, gray coverage, shades, tones and more.

C: GOLDWELL COLOR SECONDARY

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COURSE DETAILS:

You'll advance your knowledge further by expanding into the second module of the Goldwell Coloring system and focusing on the principles of key formulations - when and how to use the Highlift Series, optional decolorizors and Mix Tones.

D: GOLDWELL COLOR FIX

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COURSE DETAILS:

Correcting hair color doesn't have to be challenging. ColorFix will take you through the creative process of corrective color formulations. You'll learn about the products, tools and techniques that will help you achieve beautiful, long-lasting color.

E. GOLDWELL EXPERIENCE ELUMEN

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COURSE DETAILS:

Expand your pursuit of color perfection to a new category of hair color - ELUMEN. Learn how this new technology allows you to enhance your creativity and offer new, brilliant and long-lasting color results to your clients.

F: GOLDWELL ULTIMATE HAIRCARE

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COURSE DETAILS:

Goldwell is dedicated to color perfection. Using superior hair color is just the first step in ensuring perfection for color-treated hair. See how colorglow[IQ], dualsenses, InnerEffect, and Goldwell Styling can help to prolong the life of your client's investment as well as increase the salon's profitability.

G: GOLDWELL REINVENTING GREY COVERAGE-TRIFLECTIVE NATURALS

What are today's clients looking for when it comes to covering their grey? They are looking for hair color that has a natural color result without looking too solid with lively dimensional color with luminous reflections. A color that fits their complexion while providing youthful and shiny looking hair. Learn how grey coverage has been re-invented with the new Triflective Naturals. See the results, experience the difference, and see why clients need an alternative to conventional grey coverage.

COURSE DETAILS:

H: CREATING YOUR SIGNATURE-STYLE SIGN

A perfect style always consists of a perfect cut, a perfect color and the perfect styling. The new Goldwell Styling range helps you to create the perfect final look as it transforms each cut and your color into a masterpiece – into your sign of style." Learn new, quick and easy designs with new, exciting and innovative styling products.

COURSE DETAILS:

I: GOLDWELL COLOR ENRICHMENT

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COURSE DETAILS:

Colorance/Elumen – Deposit Only: The possibilities are endless when you embrace all that the category of "deposit-only hair color" has to offer. Learn how to improve your client's hair structure and extend the life of their color by utilizing these ammonia free, gentle alternatives for low-lighting, tint-backs, color-perming,toning, color-balancing and over all color enrichment.

J: GOLDWELL DIMENSIONAL COLOR PLACEMENT

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COURSE DETAILS:

SilkLift, Topchic, Colorance, NeutraLights, Lowlights, Elumen Creative. Learn new, fun and easy color placement techniques. These hands-on classes will help you with traditional and creative color placement.

K: GOLDWELL CHROMATIC COLOR PALETTE COLLECTION

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COURSE DETAILS:

All three classes, Reds, Brunettes and Blondes allow you to fully understand and experience the full color spectrum. Let us help you achieve color perfection by utilizing the Goldwell Color Cycle, beginning with a targeted consultation geared towards your client's specific color range.Reds: A fresh perspective in not only the differences between warm and cool red families but also how the combinations in-between can open the door for many clients who thought RED was too edgy. Achieve red longevity and increased vibrancy utilizing concentrates, color balancing and ELUMEN. Learn how to achieve the perfect red shade when using higher volumes of developer as well as covering higher percentages of grey.Brunettes: Want to achieve the perfect chocolate brown? It's all in the formulation Learn how to balance your brunettes by incorporating shades you never thought of using. Most people start out brown naturally so why is it the hardest to achieve? This class focuses on working with natural underlying pigment to achieve richer longer lasting beautiful browns.Blondes: Everyone dreams about it, but only some should. The blonde collection focuses on achieving the perfect blondes whether it's single or double process. Get a better understanding of the Highlift Series (11, 12 and NeutraLights) as well as when to utilize SilkLift and Oxycur Platin. Also fine tune you're toning with the many options Goldwell can offer.

L: GOLDWELL COLOR ZOOM

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COURSE DETAILS:

The new Color Zoom'11 World- Play Strong will be explained and demonstrated in an
Up-close and personal way for trend passionate hairdressers wanting to know more
about the behind the scenes inspiration for the World, the Chessboard Techniques Concept, step by step instruction on the sectioning, placement, color schemes and complete story underpinning the different trend looks.

The new Chessboard Technique Concept offers you endless possibilities so you can customize each technique for your salon client and use the complete palette of GOLDWELL color products in a new creative way-giving your salon services a new trend inspiration.

M: GOLDWELL SIGNATURE SESSIONS

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COURSE DETAILS:

Specialty courses designed to focus on the individual creative needs of stylists based on trends and new technology. Classes conducted by Goldwell North American Guest Artists.

N: GOLDWELL COLOR SUCCESSION

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COURSE DETAILS:

When you're truly dedicated to color perfection, this three-tiered learning program helps you develop an advanced understanding about the usage and benefits of Goldwell Color. Each class will invite you to grow and expand your color knowledge. Phase 1: Learn the laws of color as well as how Goldwell's products work to maximize grey coverage and create beautiful fashion shades. Learn the techniques for making informed product choices, based on hair type and desired results. Phase 2: Expand on the essentials with this advanced program that invites you to further your knowledge, fine-tune formulations and learn how to create more vibrant, brilliant shades. You'll also gain insights into toning and decolorizing with both single and double processing application procedures. Phase 3: The last phase of Color Succession, provides the answers to your everyday hair color challenges. You'll perfect your skills for recognizing color correction solutions, gain knowledge about decolorization options and learn how and when to use pre-pigmentation.

O: GOLDWELL DECODING DECOLORIZATION

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COURSE DETAILS:

The majority of clients have some type of artificial color pigment in their hair. This class focuses specifically on the best options for decolorizing tinted, at-home or salon color, as well as correcting insufficient lift. Learn the most efficient way to correct brown-out and how filling can enhance your color work. Become a more creative colorist by cracking the code to easy alternative color.

P: GOLDWELL SALON BRANDING

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COURSE DETAILS:

As a successful salon owner, there are a number of things you have to take care of every day – purchasing, managing staff and finances and, of course, the daily work in the salon. More important questions are often left unanswered – questions that are directly linked to the future success of your salon. Learn the answers to these questions and more:
How can I further develop my salon? What can I do to make my business even more successful? How can I further improve quality and creativity? How can I maintain existing clients and gain new ones? Additionally, how can I manage to take my team along with me in the process?

Q: MAKING THE MOST OF MEN: MEN RESHADE

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COURSE DETAILS:

Making the Most of Men program provides opportunities specifically for your greying male clientele. Learn the step by step process of understanding the differences between the approach from male clients and female clients. From the initial communication to consultation to the quick application of Men ReShade, a 5 minute men's color application at the shampoo bowl which always provides natural looking results.

R: GOLDWELL BE MORE ACHIEVE MORE

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COURSE DETAILS:

Be More Achieve More: The Be More, Achieve More modules are a Series of on-going business building and customer relationship programs to assist stylists in reaching their goals and provide insights into utilizing opportunities to give higher levels of customer service. Each module enables Stylists to BE MORE as a hairdresser and ACHIEVE MORE as an individual.
Consultation - This program provides hairdressers with skills that will heighten confidence and abilities in the area of professional client consultation; facilitating hairdressers and clients to BE MORE and ACHIEVE MORE through a professional consultation service.
Communication - This program will help you to improve communication skills and enable you to BE MORE as a hairdresser and ultimately ACHIEVE MORE in all aspects of daily salon life.
Goal Setting - This program enables hairdressers to identify, set and achieve goals regardless of age, role or experience level. Each stylist will implement their goals during this session which will enable them to BE MORE as a hairdresser and ACHIEVE MORE as an individual.
Maximize Results - This program will provide insights into how to utilize opportunities and give higher levels of customer service than what is expected, enabling you to maximize results - BE MORE and ACHIEVE MORE by providing full service.
Choose to Win - This program will help you take action to make changes for you to grow and improve. This will increases your motivation to BE MORE as a hairdresser and ultimately ACHIEVE MORE in all aspects of daily salon life.
Client Types - This program provides hairdressers with skills in understanding client types and ultimately heightens confidence enabling you to BE MORE and ACHIEVE MORE through specific profiling.
Home Haircare - This program allows you to implement key questioning and listening skills to identify client home hair care needs and make effective recommendations helping you to increase results. You can BE MORE to clients, increase salon profitably, and ACHIEVE MORE.
Live The Color Cycle - The Goldwell Color Cycle provides a tool to provide professional services to clients via a step by step in-salon and at home process. This holistic approach ensures that you BE MORE as a hairdresser and that you ACHIEVE MORE in your results.
New Generation - This program provides hairdressers with an understanding of the NEW GENERATION CLIENTS that visit salons. This enables you to service clients needs and for you to BE MORE and ACHIEVE MORE through fulfilling your client's needs.
Passion Wins - Passion comes from the heart and is often manifested by optimism, excitement, emotional connection and determination. This program will help you to ignite or re-ignite your passion in work and life. It will enable you to BE MORE as a hairdresser and ACHIEVE MORE every day.
Making it Happen - In nearly all cultures "to eat a frog" means that you have to do something you definitely don't like. Those tasks are very often the most important tasks in our Business and we have to find a way to solve them. Make it Happen will increase your effectiveness to BE MORE and ACHIEVE MORE as the manager of your business and private life.
Boosting Creativity - Salon clients perceive you to be creative and expect and value creative solutions and recommendations that suit their needs and achieve results for them.
Creativity makes salon daily business more fun, more interesting and full of more achievement - when you develop your creative potential and utilize it constructively, you will BE MORE and ACHIEVE MORE and develop a dynamic clientele.

S: KMS CALIFORNIA PRODUCT FOUNDATIONS 1

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COURSE DETAILS:

Get to know more about KMS California during this 90-minute product knowledge class. You'll learn the information about the brand philosophy, technology and each product sub-line that will help you maximize your product recommendations to your clients.

T: KMS CALIFORNIA PRODUCT FOUNDATIONS 2

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COURSE DETAILS:

Build on what you learned in Product Foundations 1 with the addition of a hands-on styling or cutting demo. You will leave with a full understanding of the KMS California brand and products and gain styling/cutting and product usage tips, which will help enhance your client's experience with KMS California.

U: KMS CALIFORNIA SHAMPOO EXPERIENCE

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COURSE DETAILS:

Learn how a great shampoo can lay the foundation for a memorable experience every time the client visits your salon. This class will include theory on the goals of a great shampoo experience, as well as a practical workshop, comparing KMS California shampoos performance against competitor's shampoos. This class is great for beginner stylists, who want to build their confidence and client service skills at the shampoo bowl.

V: KMS CALIFORNIA SCALP MASSAGE

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COURSE DETAILS:

This 60-minute hands-on class will teach students how to perform a professional scalp massage client's favorite part of the salon experience during the shampoo or at the stylist station. You will take home a clear understanding of the value and benefits of the scalp massage.

W: KMS CALIFORNIA VERSATILE STYLING

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COURSE DETAILS:

In keeping with our brand philosophy and Campaign Book, this hands-on class will teach you how to achieve versatile looks with one cut by using multiple products or layering the KMS California products. You will take home a clear understanding of what KMS California products complement each other on different hair types, as well as what tools to use to give your clients ultimate versatility from their cut.

X: KMS CALIFORNIA MULTI-TEXTURAL STYLING

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COURSE DETAILS:

Delve into the theory and practical applications of the scientific differences of four ethnic hair types-Caucasian, Asian, African American and Latino. You will leave with the confidence to style all four hair types with the appropriate tools and KMS California products.

Y: KMS CUSTOMIZING the CLIENT EXPERIENCE

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COURSE DETAILS:

This program is designed to examine the experience that client's will have while in the salon. The salon visit is broken down into eight identifiable pieces and suggestions are given on how to increase customer satisfaction at each step. Profit or Perish: This program is designed to increase client service in the salon by using on the street interviews with people responding to questions about salons and salon services.

Z1: KMS CALIFORNIA CUTTING SEMINAR

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COURSE DETAILS:

Presented by a Style Council Artistic Team Member, Artistic Director and/or Global Creative Director, this event is designed as a show type experience for 50 to 200 attendees. Presentation models, hair cutting demonstrations, styling demonstration, and product usage tips are included in this action-packed seminar.

Z2: KMS CALIFORNIA CAMPAIGN BOOK CUTTING

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COURSE DETAILS:

This hands-on workshop gives you the inside story on creating KMS California Campaign images. Presented by an Artistic Team Member, this one-day program includes demonstrations on live models in the morning followed by a hands-on workshop in the afternoon. You'll leave with Campaign Book and DVD, as well as the latest cutting techniques by KMS California.

Z: KMS CALIFORNIA UP-STYLING FOUNDATIONS

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COURSE DETAILS:

Clients love to try new styles, especially for special occasions, so your fine-tuning your Up-Styling skills is the key to giving them something new. Presented by a Style Council Trainer, this one-day program includes the six Up-Styling Foundations techniques in a hands-on workshop environment. You will take home our Up-Styling Foundations book and DVD, so you can continue to practice your new techniques.