Styling

From the essential to the creative, Goldwell has everything you need to create amazing, durable looks in the salon. / STYLING

From the essential to the creative, Goldwell has everything you need to create amazing, durable looks in the salon and provides your clients with the tools to keep their style looking great. Patented FlexShine technology means that you will never have to worry about product build-up or dull hair. Straightforward packaging makes it easy for your clients to find exactly what they need, even if you're not around.

Features & Benefits:
Products are grouped into 6 results - oriented segments.

Natural - for naturally moving& flexible styles
Volume - for full body& voluminous styles
Curl - for controlling& enhancing curls and waves
Straight - for smoothing& taming styles
Wild - for shaping& defining wild, edgy styles
Brilliance - for the ultimate polish

With six levels of hold - Which hold factor is right for your style?

1 Controlling and smoothing, minimum hold
2 Gentle, invisible and flexible hold
3 Style support and strong hold
4 Volume and powerful hold
5 Extreme effects, structure and maximum hold
6 Natural, flexible styling with added brilliance and shine

Technology (part of features and benefits)

All Goldwell Styling products contain patented FlexShine Technology.
Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,
Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Elastomer

Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.

Bamboo Protein

Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.

Styling Polymers

Styling Polymers are essential to any styling product, a variety of setting polymers are used to create strong hold and style memory.